Many small businesses have this misconception that branding is only meant for large enterprises that generate massive revenue. Others believe that branding is a luxury that only well-established and multinational businesses can afford. However, that’s not true. Small businesses require branding as much as the top brands do. Since a

Did you know that Pokémon was originally an abbreviated form for Pocket Monster? The franchise started in 1995 and spawned various video game versions, a famous animated series, even movies, toys and comic books. The newest iteration is the Pokémon Go, a location-based, augmented reality video game for mobile phones.