Joseph Nicéphore Niépce took the first photograph in 1816. Since then, photos have gone from a novelty to a lucrative career.  There is more to professional photography than picking up a camera and clicking a button. There are many different types of photography that a photographer will choose from. Our

There are 1.72 trillion photos taken every year in the world. And a lot of this surplus of photos has to do with how easy it is to take them now that smartphones go with you everywhere. However, quantity does not equal quality, but rather the opposite usually. If you

Beauty product consumers have shifted to online shopping more than ever before. In fact, 49% of consumers say they spend more than $50 on cosmetic products online. That’s up from 16% in 2019! Makeup product photography can be challenging. The photos need to be high quality but also reflect the

A solid business contract can help protect your business assets and comply with the law. It can also provide clarity during a dispute or a misunderstanding. You might think that drafting a solid contract for your startup is too daunting. However, this process is quite straightforward and will save you

Many people have a firm idea about the dream career they want to get into, but some struggle to reach their goals and have no idea how to boost their chances of success. If you do have a specific career path in mind, it is important to be prepared and

If you’re creating a stellar marketing strategy to reach your audience base better, there are several elements that are required for an accurate picture of the zone you need to focus on. These areas of focus-based tactics are called location-based marketing, a technique that can help you target your ideal

The thing about starting up a new business is that you must realise that the vast majority of them go under within the first three years of trading. It’s an unfortunate statistic but it is one that you should be aware of because running your own business takes a lot

In a world that is going digital at an increasingly fast pace, it would be detrimental for your business to get left behind. Technology gives you a competitive edge in the crowded market, but it also makes you more efficient and maximizes the resources you have. Technology can also spearhead

Digitalization is the rave of our times. The shift to and rise in digital technology has seen global trading grow and be among the most profitable industries globally. As an entrepreneur, that presents a ripe opportunity to make the most, especially in frontier markets. Dipping your toe in the import

Cyber security is a major concern these days. Businesses of all sizes and belonging to nearly all sectors are going to need it at some point of time. The enterprises that have not realized it yet will soon understand the importance of these measures. If you are thinking about managed