Although some marketers might argue that the lines between B2B and B2C marketing have become more blurred in recent times and you can definitely see similar trends and patterns in certain areas there are still some fundamental differences to the approach that remain. One example of this would be that

Running a small business is a time-consuming and often overwhelming task. Along with wearing multiple hats, finding the right business insurance coverage is a must. Unfortunately, this is often something that is overlooked. Business owners cannot afford to be caught without the right protection. While these policies can be purchased

Whether you’re newly graduated looking for your first job, or you’re looking for a change in careers, your resume will be a key component in obtaining your desired job. Just like people, all resumes are different. There are certain aspects to resumes that separate the good from the great. Here

Salmon are among the most popular fish with consumers worldwide, but wild populations have been steadily decreasing. Farmed salmon can be every bit as delicious while doing away with many of the concerns associated with continued fishing. The Scottish salmon farming industry has become one of the world’s leaders at

Business owners determine the best office design for their company according to their budgetary constraints. Start-up companies don’t always have the capital to rent or purchase a physical location. When exploring their options, a virtual office is a great option for saving money. Reviewing the 5 considerations to make when

Shopping malls are very crucial to the success of various brands and chains as they provide a wide range of diverse stores. This is big as, just like the internet, it allows consumers to browse all kinds of products they are interested in. It also provides the opportunity to see

Some substances and items need to be handled carefully, especially if they are being moved from place to place. The United States Department of Transportation (DOT) enforces laws and regulations dictating how hazardous materials must be shipped. If your company needs to arrange such a shipment, you must make sure

With the epidemic spreading globally faster than anyone may have initially predicted, the COVID-19 coronavirus has forced an extremely fast, and quite severe response. As we see governments across the world step up their efforts as they have been, as countries such as India send the entire 1.2 billion population

Meetings are typically synonymous with business. Each and every day, the mass droves of us in the U.K. that work for a business will take part in a meeting of some description. So, before taking a look at our tips for managing a meeting, let’s first truly understand what a

Generating leads plays a vital role in pretty much any business worldwide. For many businesses, generating leads is what makes the business function. By generating leads, businesses can fill up their sales funnel, nurture a potential customer and subsequently generate more revenue. However, as with most things in business, generating