What’s worth doing is worth doing for money. -Gordon Gekko (Wall Street) So while we know that money is “the motivator” and the monetary incentive makes the world go round, is it possible to motivate and incentivise employees without spending cash? Can you prove Gordon Gekko wrong and still survive?

As a new entrepreneur, it is important to know and comprehend that the best organizations with the best ideas won’t succeed if nobody knows about them. What numerous new companies neglect to perceive at this stage is the distinct advantage Public Relations (PR) can bring to their growth story. A